The word is keyword. As in Google AdWords. A strange combination of english, math, psychology, and art. English because using keywords requires some knowledge of words and what they actually relate to when 2 or 3 of them are strung together. Math because keyword women’s yoga pants -cheap is really subtraction in disguise. Psychology because knowing what people type when they are searching for something requires getting inside their head. Art because it’s not an exact science otherwise we would all use the exact same formula to achieve the exact same results.
Now, I’m talking difficult. But not impossible. With some knowledge, some wisdom borrowed from those who have gone before, and some curiosity to find out what works best this Adwords campaign is about to lift off. I will say that after studying a bit about what makes a good keyword I have been thinking of Goldilocks and the Three Bears. Keywords that are too broad have the potential to show up for searches that don’t have anything to do with your business. Too specific and very few users, if any, will click on your ad link. So it’s a matter of getting the keyword just right. Specific enough to be relevant but broad enough to attract more than one visitor to your site. Goldilocks and the Three Bears working on a web business together. That’s nerdiculous!
nerdiculous 