Years ago we bought a house with a nice 50ft pine tree in the side yard. A month after we moved in a decent wind storm came through and that nice looking 50ft pine tree fell down. Fortunately it just missed the neighbors house and layed down diagonally across their front lawn with the tip laying in the street. Part of the clean up efforts involved pulling the rest of the stump out of the ground which taught me a bit about how trees are engineered. Soon after I found more tree stumps to pull out in the back yard so I could build a fence and plant a new lawn. More lessons in how trees are engineered. This week’s lesson about link building reminded me of those tree stumps. The more roots there are the better the tree stays in the ground. The more links there are to my site the better Google sees my site as a relevant and quality site to show ads for. Link building is a slow process; I wouldn’t expect immediate results, but getting linked to consistently is a good thing.
Speaking of number of links, knowing the strengths and weaknesses of a website is crucial to know what to tweak, what to leave behind, and what to leave in. One of the biggest things I learned this week was not to focus on just one measurement. It takes multiple factors to decide which keyword, landing page, or ad is not performing well. Sometimes one measurement will point you in the direction of discovering a trend, but checking it with a couple of other measurements is ideal. And while there is not a perfect report, there are some useful tools to help figure out what’s working and what’s not.
Hmm, tools and roots, websites and roots, they all seem to go together. That’s nerdiculous!